Girl boss brands: Shop 11 female-founded beauty lines

It’s no secret that the In The Know team is pretty beauty obsessed. With recommendations at the ready for everything from a budget-friendly mascara we love to the hair mask we’re adding to our Amazon carts, we have beauty on the brain practically 24/7.

So, in honor of Women’s History Month, we’re also highlighting a few of our very favorite female-founded cosmetics brands. Keep reading to get inspired by strong women (and to get the 4-1-1 on our favorite products from their lines!).
Holifrog
Founded by Emily Parr just last year, Holifrog is here to meet all of your situational cleansing needs. The line currently features four different face washes (with a fifth on its way) that all seek to cleanse your skin in every state. Our favorite wash in the line is the Kissimmee Vitamin F Therapy Balmy Wash. Made to be used on a dry face, this wash leaves our skin hydrated and seriously soft.

Our favorite product: Kissimmee Vitamin F Therapy Balmy Wash, $42

Credit: Holifrog

Kosas
Kosas was created by Sheena Yaitanes in 2015 and has taken the beauty world by storm. Not only are all of Kosas’ products clean and “skin-loving,” but they are incredibly easy to use and can be applied with your fingers. We are major fans of their Rosewater colored lipstick — it looks amazing on any skin tone and doesn’t dry out your pout.

Our favorite product: Weightless Lip Color in Rosewater, $28

Credit: Kosas
BeautyBio

BeautyBio was created by Jamie O’Banion with the goal to bring beauty products to the masses that are actually efficacious. We love their eye gels, thanks to all of the de-puffing power that you get in just 10 minutes. For $40 you get a set of 15 and we highly suggest packing them in your carry-on bag for a fun in-flight treat or popping them on in the morning before a day of important meetings.

Our favorite product: Bright Eyes Collagen-Infused Brightening Colloidal Silver Eye Gels, $40

Credit: BeautyBio